I'm a fan of Apple and a fan of the iPad. Apple are at their best when their products feel like they are trying to be the best they could possibly be. But that does not seem to ring true about the new iPad Mini 3. Before it was introduced Tim Cook provided some background:
While the new Air 2 saw a new custom designed A8X chip, the Mini 3 has last years A7. While the Air 2 got new blazing fast 802.11ac wifi, the Mini 3 is stuck with the same speed it had last year. Finally while the Air 2 got upgraded with incredible new iSight and FaceTime HD camera the Mini 3 was stuck with the same ones as last year. In fact apart from optionally being available in gold and supporting the new Touch ID fingerprint sensor the Mini 3 is identical to last years iPad Mini 2.
It's hard to follow the logic of being pleased a product got 100% satisfaction, to then introduce an unsatisfying update. It's hard to follow the logic of success through increased capability, with a product that has none. Is the Mini now an unloved sibling to the Air? Is this a sign, just like the paltry 16GB of storage in the entry level product, that it has been priced too aggressively to warrant the expected upgrade? Is this a sign of product managers not thinking about the range as a whole and getting their way to differentiate the product against the Air, by crippling the features it should have had? Who knows, but one thing for sure is that this is not Apples best iPad ever.